The Race To $1 Trillion, But What About $2 Trillion?

Which company is going to reach the notorious $1 trillion market cap first? Apple (AAPL) will but Amazon (AMZN) will whiz by to be the first to $2 billion. Let’s take a look at the numbers…

By the Numbers


Share Price

Market Cap

% Increase to $1 Trillion



$941 billion




$822 billion




$788 billion


Microsoft (NASDAQ:MSFT)


$781 billion



Share Price at $1 Billion









Only the top 4 companies by market cap were included because Facebook (NASDAQ:FB) was fifth and the market cap was around $555 billion at $192 per share. So it basically needs to double before Apple has to go up 5.6%. Possible but not plausible.

So you can see by the numbers Apple looks to be the winner. Especially since the company only trades for 18x earnings, pretty much in line with the S&P 500 (SPX). Even intuitively, Apple reaching $203 before Amazon reaching $2,063 just seems way more possible.

If the question was posed, which company will reach $2 trillion first, a lot of people would have bet on Amazon. Granted, Apple was undervalued a couple of years ago, especially when it bottomed around $90/share and Buffett, or more appropriately Combs and Weschler, backed up the truck. But Amazon’s rate of innovation and the growth of AWS led me to believe Amazon would win the foot race.

Also, Apple has bought back stock aggressively, spending over $275 billion over the past 6 or so years on buybacks and dividends. So it only makes sense that Apple is here, about to cross the finish line first.

The Race To $2 Trillion

But what about $2 Trillion? Which company is going to reach that historic landmark first? Honestly, it would not be extremely surprising if a company not even public right now managed to reach $2 trillion first, but from this vantage point, the easy answer is Amazon. The other three companies here don’t stand a chance. And for one reason: fear of failure. Amazon is not afraid to fail and that has given them a huge sustainable advantage in the form of the culture.

In other words, the company’s mindset is completely different from Apple or Microsoft. The people aren’t smarter, everyone at these companies is a genius. It’s about how those geniuses function in the context of the business. In this department, Amazon will win every time. It has proven itself time and time again. Reading a quarterly press release from Amazon is pure silliness; the highlights section goes on and on and on. There seems to be so much innovation, even the press release can’t handle it.

How Amazon Will Get There

There won’t be a comprehensive model of Amazon’s revenue, split into the three operating segments: AWS, North America and International because well, Amazon is so unpredictable. Instead, just retail and AWS will be considered. This is mostly because the quarterly numbers for the past four years and the financials do not lend themselves to pattern recognition. The only real trends are that cash flow has been strong and revenue has accelerated in the past year, due in part to the Whole Foods acquisition, which is absolutely incredible at this scale.

A slight acceleration might give the company around $240 billion in net sales at the end of this year. Nearly a quarter trillion! About 10% of that will most likely be AWS revenue, which accounts for more than 100% of operating income. Yes, you read that right, more than 100%.

It would be surprised if the company reaches $2 trillion before 2021 honestly. However, in just three years, there will probably be so many innovations investors never even saw coming.

But just some quick, back-of-the-napkin math perhaps.


Total Sales at 25% Growth

AWS Sales at 40% Growth

Retail Value (2x sales)

AWS Value (40x EBIT at 30% opm)


$235 billion

$24 billion


$294 billion

$34 billion


$367 billion

$47 billion


$459 billion

$66 billion

$902 billion

$800 billion


$574 billion

$92 billion

$964 billion

$1,104 billion

This is very rough math but it just goes to show that even for Amazon, it will not be easy to reach $2 trillion. Let’s break down some of the math.

  • The retail value was derived from taking the net sales and subtracting AWS sales (574-92) = 482 and giving it a 2x sales multiple = 964 billion.

To break down the growth in the retail segment, Amazon’s revenue has actually been accelerating in the last couple of years. In 2015, sales grew by 20%, in 2016, growth was 27% and this past year’s numbers shot to 30%.

The pay-offs for years of innovation are just rolling in. In the past quarter, revenue re-accelerated to 43%. An impressive feat for a company of Amazon’s scale. Over the next three or so years, 25% as a revenue growth estimate might be a little aggressive but you cannot deny the technological advancements. For example, apparently almost 30 million Alexas have been sold. Some reports peg this voice-enabled technology market at $55 billion.

And the company is, of course, attacking many other industries. According to some reports, Prime Video has over 26 million watchers and in 2017, Amazon sent nearly $5 billion on original content. And some reports estimate the online streaming industry to reach $82 billion by 2023.

Even more, the Whole Foods acquisition has certainly accelerated the grocery delivery business, a market expected to reach $100 billion by 2025. But the Amazon juggernaut will be a serious player in logistics in the far but not too distant future. Last year, the company unveiled a $1.5 billion hub for its cargo planes. For just its planes! As it funds more the purchasing of more assets through current business operations, it continues to cement its competitive advantage.

For instance, buying more trucks for delivery gives Amazon more control over delivery times, meaning more customers will sign up for Prime, meaning it can fund more trucks. It’s really a beautiful cycle, one that (NASDAQ:JD) has taken very seriously. The size of this global market is immense. Some estimates have it in the trillions, which Amazon could take a small bite of.

It is much different than an asset-light model but it gives the company a huge structural advantage, enabling a better customer experience. This is all to say that the company’s retail segment can grow and grow and grow. It doesn’t seem to be slowing down anytime soon.

And if Amazon reached $574 billion in revenues, the company would still have less than 10% of just North America’s retail market. Plus, with forays into the pharmaceutical industry, Amazon just keeps expanding its markets. Now we have covered grocery delivery, video streaming, logistics, voice-enabled devices, and now drugs. For instance, McKesson (MCK), does over $200 billion in sales for distributing drugs every year. It is possible for Amazon to get a small piece of that.

So all in all, the company has a lot of optionality in terms of the industries it can attack and has decided to attack. The crazy part is that this doesn’t even include international expansion.

To add it all up by the year 2022 (author’s estimates based on reports):

– Voice-enabled tech: $55 billion

– Online streaming: $75 billion

– Grocery delivery: $80 billion

– Logistics: realistically $5 trillion

– Pharmaceutical distribution: $200 billion

– Retail: $5 trillion

Total TAM: $10.4 trillion

Of course, Amazon’s respective market shares of each of these markets varies widely. In logistics and pharmaceuticals, it is practically nothing right now. But it has more than two-thirds of the market in voice-enabled technology. The retail category will naturally move more towards Amazon. Estimates have the e-commerce market at $5 trillion in 2022, up from $2.8 trillion this year. It is likely that the company will capture a sizable piece of that growth.

If the incremental growth in only e-commerce is $2.3 trillion, it is likely that Amazon can add over $300 billion in revenues in the next four years, adding in all the other industries it is involved in as well. Capturing just 10% of that incremental $2.3 billion, leaves the company with revenues of $230 billion. It is likely that Amazon can capture an additional $70 billion from the combination of industries discussed above.

  • The AWS value came from a 30% operating margin on the 2021 number ~20 billion with a 40x EBIT multiple = 800 billion.

One could go on and on about AWS, but it really is a powerhouse. On the last earnings call, Bezos noted that he and his team got a seven-year head-start. In something that moves as quickly as computing, seven years is a huge gap to make up. Only now is Microsoft catching up a little bit with Azure. Even Buffett had to comment.

The fact is that AWS is a gorilla and it will continue to be. By 2022, the cloud computing market is pegged at $210 billion. Currently, the company commands 47% market share so the estimate of $92 billion in four years is not far-fetched at all. In fact, it actually factors in a bit of market share deterioration to 44%.

So all in all, we get over $2 trillion for a market cap, more than a double from today’s levels, or about 26% annual returns after 4 years. That seems like a tall order but then again, it’s Amazon.

Guessing – Why Not?

To guess, Amazon will surpass the $2 trillion mark in the third quarter of 2022. There you have it. Will that be wrong? Almost guaranteed, but based on some quick numbers and knowledge of Amazon’s intensity and innovation, that estimate is plausible.

Apple will reach $203 per share pretty soon. But Amazon will likely be the first company to reach $2 trillion, a crazy number to believe, more than 10% of the US’s current GDP.

Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

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