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Long-running malvertising campaign infected thousands of computers per day

Security researchers have shut down a large-scale malvertising operation that used sophisticated techniques to remain undetected for months and served exploits to millions of computers.

The operation, dubbed AdGholas, has been running since at least October 2015. According to security vendor Proofpoint, the gang behind it managed to distribute malicious advertisements through more than 100 ad exchanges, attracting between 1 million and 5 million page hits per day.

The Proofpoint researchers estimate that 10 to 20 percent of computers that loaded the rogue ads were redirected to servers hosting exploit kits — web-based attack tools that attempt to silently exploit vulnerabilities in popular applications in order to install malware.

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5 tips for running your first influencer marketing campaign

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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. While traditional tactics involved pushing out brand content with little focus on creating conversations, new campaigns tap influencers to engage with consumers and create brand loyalty among them.

In spite of the positives, the rise of influencer marketing has also led to many questions, like how to select the right influencer agency or measure ROI. Here are the five most important things to know before you begin your first influencer campaign Read more…

More about Influencers, Branded Content, Business, Marketing, and How To


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